Rabbit ears, long considered a product of a bygone era before Cable and Satellite, could be making a comeback. The Wall Street Journal
has written a fascinating look at how tech-savvy individuals looking to save money have fused the old with the new. In this case, they’ve merged free over-the-air TV signals with HD content from the Internet.
Good quality antennas have the power to get over 30 channels in most domestic markets, as long as you have good reception. For more premium content, “cord cutters” have leveraged the content available online through Hulu or Netflix. For many users, these services complement each other and provide them with all the television they need.
Why the switch? As the number of services and channels provided by cable networks has exploded over the past decade, so have prices. A $50 to $150 antenna could save consumers as much as $96 a month
according to one wholesale-provider of digital TV antennas. Best of all, most of these receivers can get HD video, thanks to the all-digital ATSC standard that came into place in 2009.
TIA loves seeing a diversity of content options provided by our partners taking advantage of the myriad of services provided in the market, especially when it helps them save money in these rough economic times. These kinds of consumers are the people who spur innovation in the market as people realize there is more than one place to get content.
TIA loves seeing a diversity of content options provided by our partners in an innovative market, especially when it helps consumers save money in these rough economic times.