User Experience (UX) and Customer Experience (CX) are under transformation. Customers expect more, and organizations can deliver more. The question is “Of what?” Is it greater engagement? A higher bar for meeting of expectations? A more in-depth immersion into a brand and its offerings? This panel of UX and CX specialists will dissect how human behavior and digital knowledge will combine to create new paradigms of interaction in a consumer driven world of business and government.